Communication Apprehension is a trait coined by James McCroskey. He originally defined it as a “broadly based anxiety related to oral communication.” It is later slightly modified to read “an individual’s level of fear or anxiety associated with either real or anticipated communication with other person(s).
Communication apprehension or CA is a social phenomenon. A West Virginia University study on CA reports that one in five persons are classified as high CA.
Surveys on people’s great fears noted that fear of public speaking is on top of the list. Fear of dying is only number 5. Technically, a person would rather die than speak in front of a large number of people. As many as 80 percent of the US population believe that speaking in public is the scariest thing there is to be asked to do, and this malady has been reported as America’s number one fear.